The brief from Hastings Borough Council – a campaign to tackle the issue of dog fouling in Hastings. The concept was to keep the campaign ‘real’. People were fed up with the growing problem in their local area. The language used in the posters threw-up interesting debates but it did get everyone talking about the issue.
“Yes, these posters are hard-hitting and yes they make you look twice but we want the small minority of irresponsible dog owners to be very aware that we will not tolerate this behaviour.” Councillor Phil Scott
Designed for wave.coop