Join The–Dots

Sound Design for Lexus Ad

Over the last few weeks I had the pleasure working on the sound design for a Lexus advertisement.

Our focus was to concentrate on transitional and spatial composition. The result I felt was far superior than the outcome of the original advert . Comparing the two adverts, I felt a little disappointed in the knowledge that someone had probably been paid a considerable amount of money to compose the music to the advert, which I consider is weak and not very effective. The latter solution represents the moving image in more of a relevant context by making the composition part of the moving image, as opposed to simply layering music over the advert and “making do”.

Building upon my knowledge from year 1, I learnt that sound design can really manipulate the emotions of a human being, which can make part of a great selling strategy. John Lewis execute this very well with their advertising.

Credits

Sam Begdouri

  • Message

Join our Pro Plan to message Sam

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Creative Music Technology BA Bath Spa University
  •  

Share your new project