Sound Design for Lexus Ad

Over the last few weeks I had the pleasure working on the sound design for a Lexus advertisement.

Our focus was to concentrate on transitional and spatial composition. The result I felt was far superior than the outcome of the original advert . Comparing the two adverts, I felt a little disappointed in the knowledge that someone had probably been paid a considerable amount of money to compose the music to the advert, which I consider is weak and not very effective. The latter solution represents the moving image in more of a relevant context by making the composition part of the moving image, as opposed to simply layering music over the advert and “making do”.

Building upon my knowledge from year 1, I learnt that sound design can really manipulate the emotions of a human being, which can make part of a great selling strategy. John Lewis execute this very well with their advertising.
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