Spark is a tele-communications targeting a teenage market.
'Spark' can signify number of things; an electrical current or charge, a connection between two people, or something small that initiates something amazing. This mobile network holds true to all these, celebrating the promise and potential of young people and the connections they make.
Introducing Sparky, the brand's adorable little mascot, is a 'Cabbish' (a cat, rabbit, and anglerfish hybrid), whose tail tip flares up with his mood changes, from a flicker to a blaze!