The Running Charity wanted to expand their services to further locations across London. I devised an event that would create the awareness and popularity of the service in order to grow a demand for the charity.
I united five Team GB athletes with 50 homeless young people from prospective partners around London, funded by the Big Lottery Fund. It was a day of learning athletics, earning £50 in brand new sports clothing and accessing support services. The event was covered by the Evening Standard and subsequently enabled the charity to open at two new locations.