Specsavers - Rapunzel
Specsavers 30' TV advert for home visits.
The brief was to create the first ever TV advert for Specsavers' new 'Healthcall’ service. Specsavers’ Opticians can conduct eye tests at home for people who can't come in-store for reasons such as old age, dementia and disability. The client wanted this advert to share the same warmth as typical 'Should've' adverts and bring a smile to people's faces, without necessarily having humour due to the delicate subject matter.
Inspired by the classic tale of Rapunzel, we created this animation with Jelly London and opted for a 2D Classic Disney look.