A digital live-stream of the Royal World Premiere of SPECTRE. Fans could see in real time, all the red carpet goings-on through a live-streaming digital takeover of the YouTube, Telegraph, Yahoo! and Daily Mail home pages.
Our live-stream was broadcast worldwide across dozens of media outlets and provided real time features of the event across social channels. As a result, we were able to trend #1 worldwide and be the subject of millions of conversations on social media. Across our social channels, we played up the glitz and glamour of the premiere, exotic locations, fashion and incredible cast the movie offered.
We accomplished this through a series of tech-focused content like emergent gifs and storified videos. All this material was bolstered with promoted social content that capitalised on and promoted the incredible review scores from critics all across the globe – which helped contribute to a marked boost to ticket sales in the UK.