Speedo - Discover Your Fast

This project was proposed by Pentland Studio. Our brief was to produce a campaign for the new Fastskin swimsuit in the run up to the 2020 Tokyo Olympics. The campaign was aimed at recreational swimmers rather than elite athletes. In my response I created the campaign called ‘Discover Your Fast’, where I used repeated typographical elements with a iconic slot machine animated display font. The animations helped add energy to the swimsuit and promote the idea of being fast in the water. My main message was that ‘fast’ is different to every individual, I used this concept to promote the idea of self achievment and personal goal setting.