Speedo SS18

Seasonal campaign for global swimwear brand Speedo, with the intention to make the brand both more style-led and real. Shot with photographer Randi Berez in and around Cape Town, South Africa. Featuring the new Speedo H2O range, designed for workouts in the pool as well as on dry land. We elevated the brief for a mood film by adding strong call-to-action messaging - Evolve Your Workout - , and instigating a collaboration with London grime artist Paigey Cakey who provided her track "Pattern" for the film.