Spotify SoundSifter

  • Maria Hopwood
  • Camilla Frankish

As a creative team we sat down and made a list of things that annoy us. How did we end up at Spotify? I suffer with this thing called misophonia, the hatred of annoying human sounds. There's nothing worse than sitting next to someone on the bus chewing gum loudly or tapping out their latest drum solo. Our solution was Spotify SoundSifter. A new feature to filter out those nasty noises. Spotify will partner with Bose to make the SoundSifter experience even more effective, to help cancel out those annoying sounds. Bose headphones will include a SoundSifter Bluetooth button to open the Spotify SoundSifter platform, making it easy to access during desperate times. Filter out the noise, with Spotify SoundSifter. Copywriter: Camilla Frankish