The brief: To research a company in depth to then be able to present a business pitch that would result in 20% growth for the company Our Selection: We (my partner and I) decided on the company 'Sqaure', as we saw great potential for them to diversify and recognized the unique model that they followed. Square Inc. is a financial services, merchant services aggregator, and mobile payment company that has a clever ecosystem of features in place to help millions of sellers run their businesses from secure credit card processing to point of sale solutions. By applying Square’s brand values to the stressful process of event planning, my partner and I (Muskan Reniwal) arrived at ‘Square Events’ - a mobile application that makes the process of event planning extremely simple.