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    Sr. Art Director

    The mantra for the GMC 2014 Sierra is ‘Incredible Thinking’. Indeed, the stories behind the revolutionized designs of the 2014 pickup are incredibly innovative. From submarine steel and fighter-jet inspired interfaces to noise-cancelling technologies inspired by helicopters, all were used in the actual design of the Sierra and also in the website.


    Massimo Meijer

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    • Creative Lead

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