Sroop Sunar was born and spent her early life in Birmingham. Sroop moved to New Delhi in her teens where her fascination for Indian street culture and printed ephemera all started. From textile to matchbox labels, hair oil to medicine packaging, it was the haphazard printing quality, bold colour palettes, astute use of typography and visual wit found on every day consumer goods that now heavily influences her work.
Sroop Sunar is an avid collector of old Indian label designs and, while studying at Central Saint Martins, spent a year writing and illustrating her dissertation on matchbox labels originating from India in the 40s/50s/60s. All of her illustrations are constructed with an awareness to the screen printing process which not only references the texture and quality of mass printed ephemera, but also enhances the finish and authenticity of her illustrations. She is currently based in London.