SS12 - The Debut Collection

  • Dinesh Desikan
SS12 saw the debut collection of 4LoveAndMoney land, starting off with hand-printed items, there was a real DIY feel to the collection, that embodied the essence of Grime.

The collection comprised of 2 t-shirts, 2 snapbacks and 2 racerback vests for women, with graphics taking queues from 'Love' & 'Money' There was emphasis placed on packaging, with hand printed cardboard packaging and paper bags.

The tasks

- designing the collection
- Seperating the design to create screens
- Creating screens
- Hand printing the garments
- Hand printing the packaging
- making alterations to the patterns for the manufacturer
- managing the production of snapbacks in China.
- art directing the lookbook
- co-styling the lookbook
- creating the marketing campaign
- writing the press release
- managing the distribution of the products
- creating and developing content for the social media platforms to sustain sales

Photography : Josh Kay
Styling : Myself
Models : Nate Adinugbe & Iona Mathieson