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Pete Moore will need to approve that you worked on “SSANGYONG - BOLDLY KOREAN” before we add you as a collaborator.

SSANGYONG - BOLDLY KOREAN

30sec brand spot and 4 x 15sec retail spots for Korean car company. The idea from BWM Agency was to embrace Korean'ness of them and to borrow from Korean popular culture like Psy and K-Pop.

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