SSP Summer Drinks

SSP are a company who own various food and beverage sites inside train stations across the UK. They briefed our agency to promote a range of summer drinks throughout their stores. The brief outlined that a ‘cool, fresh’ feel was to be applied throughout point of sale, and felt that blue was the best way to represent this. Each design needed to be marginally different but still kept close to SSP’s brief. The various designs were then artworked to various poster sizes, banners, strut cards, etc, and used in stores such as Upper Crust, Millies Cookies and Camden Food Co.