Sir John Hurt, David Mitchell, Johnny Vegas and David Walliams all lend their voices to St John Ambulance’s new campaign about choking. Bartle Bogle Hegarty created the spot, which opens on a collection of inanimate objects including a chewed pen lid and a toy doll, which talk about the risk they pose to children. The spot then demonstrates how to treat a choking child by having the Jelly Baby cough up a peanut. It was created by Matt Moreland, Chris Clarke, Rob Ellis and Alex Ball, and directed by Si & Ad through A+//Academy.
Client: St John Ambulance
Title 'The Chokeables'
Directors: Si&Ad
Producer: Dom Thomas
Exec Prod: Lizie Gower
Production Co: A+//Academy
Agency: BBH London
Creative team: Matt Moreland & Chris Clarke
Rob Ellis & Alex Ball
Creative directors: Matt Doman & Ian Heartfield
Strategy director: Rowenna Prest
Business lead: Paul Matuszczyk
Team director: Leo Sloley
Producer: Rachel Hough
Assistant producer: Vaia Ikonomou
DoP: Tristan Oliver
Post-production: Electric Theatre Collective
Animation: The Line
Telecine: Aubrey Woodiwiss
Sound: Sam Ashwell @ 750mph