When Wayne and Gerardine Hemingway started using the national press to criticize the Wimpeyfication and Barrattification of Britain, George Wimpey reacted in a way these outspoken designers didn't expect- they invited them along to speak to them.
2 years later the result is Staiths Southbank, an approximate 800 home development being designed by the co-founders of Red or Dead and built by George Wimpey City on the banks of River Tyne, Gateshead.
The Hemingway's aim along with George Wimpey City and architects Ian Darby Partnership, is a simple one- to build a development that offers choice. Choice of elevation and layout; choice in the mix of house types and choice in the way that people live their lives.
It marries contemporary design with a nostalgic nod to community values and community facilities that have all but disappeared from the landscape. It will be a development where everyone can recognise their own home from the way it looks, where children can play safely free from cars and where private gardens open out into communal gardens where residents can get to know each other if they want to. The development started with the people first -the design follows.