How can Adidas Tennis create an engaging connected experience for the launch of Ubersonic 2.0 that builds an online presence?
An Interactive campaign for Ubersonic 2.0 that would inspire the user to celebrate uniqueness and diversity inherent in the brand’s attributes.
Every person is unique, has their own style and a story to tell. Music is universal, harnessing our artistic style and individuality. Partnering with Spotify and Apple Music, users can visualize their sense of style in a pattern based on the top three songs in their playlist, allowing them to express their individuality. The strong personalization aspect of the campaign empowers the user to be unique.
“#StampYourBoom” encourages followers to get creative and share their own personalised products on Instagram. Expressing their creativity on an online platform, allows the campaign to reach a whole new generation of audience.