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Standard Chartered

Here for good

Standard Chartered came to us asking to not only consolidate 10 websites into one core sc.om and rectify their fragmented experience, but to also tackle their largest global challenge. People simply don't know what Standard Chartered do.  Over a period of 7 months we got under the skin of the brand, their users and their audience, evolved their brand guidelines from print to digital, and brought to life their core global website as the beacon for the new brand.
Discovery
Over a period of three weeks we undertook User Research (Global split between SC and External Stakeholders, with 10% unbiased customers with no prior experience of SC), Prior UX Research Review, Competitor Analysis, current digital landscape review, consolidation of audience types (Banking Customers, Career Hunters, Investors as Primary), site architecture and page strategy, seo keyword research, scenario planning with live content vs. proposed as prototypes.

Digital visual identity

In parallel, we needed to analyse and evaluate the current brand guidelines and evolve them for online use. This included establishing a core set of experience principles and values, an accessible colour palette, typographic recommendations for readability, tone of voice, content principles and new photography look and feel.

Global Responsive Website

Creation of a component led set of CMS templates suitable for use over 61 pages on desktop and mobile.

Project Team

Lauren Pleydell-Pearce

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  • Creative Director
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Adam Wouldes

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Anna Waddell

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  • Freelance Digital Designer
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rob pilkinton

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Project Tags

  • Branding
  • UI Design
  • Responsive Design

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