Brief
Bring to life Standard Life Investments expertise, knowledge and differentiated investment philosophy which enables them to seek out new investment opportunities for their clients.
Insight
Standard Life Investment’s approach is about seeking out new investment opportunities for their clients; spotting potential before it is capitalized upon.
Idea
Potential. Delivered. A campaign created to work across brand and product communications, as well as being a powerful call to action internally in the company. The idea encapsulates what Standard Life Investments does every day - recognise the real potential in the wide universe of investment opportunities, and then deliver on these opportunities for their clients, using the expertise and breadth of knowledge in the firm.