The Challenge
Star Tea’s marketing agency got in touch with me asking to redesign their iced tea cans and promote their new product.
BRANDING
I had the task of rejuvenating Star Tea's brand to appeal to a younger, active audience.
SERVICE DESIGN
After creating their new concept, I had to come up with the POS and outdoor advertisements.
WRAPPING THE BOTTLE
The main goal of this project was to do a full rebrand so Star Tea would communicate with a younger audience. I was asked to do a full redesign for their iced tea range and their new flavor, pineapple & mint iced tea.
MAKING IT HAPPEN
I gave the cans a vivid look that communicated it as a cool healthy brand. Along with other channels of communication, I reinforced Star Tea as refreshing and young brand, setting a natural profile for the iced tea.
TAKING IT OUTSIDE
The goal of this campaign was to entice people to try this healthy and thirst-quenching drink. So, we took the campaign to the streets, targeting busy people going about their lives.