Starbucks

  • Veronica & Sarah

A guerrilla campaign that uses Starbucks iconic logo against them.

The Problem: In the U.K. 2.5 billion single-use cups are used each year, with over 99% going to landfill because they are nearly impossible to recycle. Improving the recyclability of the cups is only treating the symptoms, not the cause of this massive issue. We've banned plastic bags - coffee cups should be next.
The Solution: A guerrilla campaign that uses Starbucks iconic logo against them.
The Starbucks mermaid is not happy. Until Starbucks leads the way by banning single use coffee cups in all their stores, she's on strike.
There's so much trash in our oceans that she has to find refuge in the fountains at Trafalgar Square. Her demonstration is launched under the hashtag #MermaidsonStrike