Starbucks' Introduction to new Covid-safe Policy

  • Joseph Murphy

To communicate the safe and considered return of reusable cups to EMEA branches, Starbucks asked us to create an informative but engaging visual narrative to guide their customers through their updated COVID policies. Working as Creative Producer and Director for Snappin' Turtle Productions, I worked with the team to achieve this through a live action film, which was distributed across digital and Starbucks internal platforms. The film paired as an informative, visual directive with a comprehensive press package made up of editorial b-roll and photography and was used as part of a wider Starbucks PR campaign – which was heavily featured in the Mirror. Link to Mirror article available here - https://www.mirror.co.uk/money/starbucks-bring-back-reusable-cups-22483651 Client - Starbucks Production Company - Snappin' Turtle Productions My Role - Creative Producer, Director