Starbucks 'Put a lid on it'
[D&AD New Blood Shift 2019 winning brief]
This project was a one-day turnover brief for Starbucks, a name that is not synonymous with sustainability. But it was time for them to make a change. We were tasked with making a real, conscious shift in the way Starbucks operates and contributes to the environment.
Starbucks will be the first global coffee chain to eradicate single-use cups by literally putting a lid on it. Starbucks will instead start using returnable keep-cups; but with this comes hygiene issues, so we decided to sell personal lids for these returnable keep cups.