A project where we had to choose a brand and create a new concept using the brands current styles and design elements.
Starbucks is a well known coffee business and their brand is recognised globaly. In this project that Starbucks brand has been turned on it head and used to promote a different business. Introducing Starfucks, a high end escort service. The current Starbucks brand identities have been used and manipulated to convey a different business.
New products have been created for the Starfucks business, offering branded alcohol, branded vehicles for customers who get picked up to be brought to the physical Starfucks building or when taking one of the girls out. The form of advertising done for Starfucks uses the Starbucks coffee product as uses it to advertise the businesses new concept of luxury, sex and excitement.
Taking a quick glance at this new business one would recognise Starbucks but when looking closer, it is a whole new concept.