One of 3 Stella Artois viral films produced for agency Mother, winner of 3 Gold Lions at Cannes. This one was titled "8 Kilometres".
Directed by Agustin Alberdi.
The campaign had to build on the riviera chic, established for the brand, have a strong cinematic look, ooze gallic charm and look like authentic films of the French cinema of the early sixties. they also had to appeal to film buffs, the wider public and those who have come to expect something special from Stella Artois.