This is an ongoing project where I helped to launch a creative educational start up that specialises in science, technology, engineering and maths (STEM). I created a visual identity which is targeted at an audience of between 6-11 years olds.
These core subjects are all taught through a creative and play approach. Utilising fun, accessible and engaging lessons that integrate the latest technology but also empower young children as well as increase their desire for deep learning.
The insight is that in a time and era where there is huge cuts in public education it is having a direct effect on how we are not making learning interesting or adapting a curriculam fast enough to integrate what the future generation will require. We currently still teach in classrooms using a victorian era style that is outdated as stated by experts such as Sir Ken Robinson.