Step Up & Get Down

To celebrate Comic Relief 2017's 'dance' theme, Fitbit donated every time someone uploaded a video of themselves dancing. 
We created a video campaign culminating in a dance-off between Freddie Flintoff& Kelly Brook to encourage more people to get involved.
The campaign was a huge success with Fitbit consequently donating 500k to Comic Relief...I don't know how many dance videos that is, maths isn't my strongpoint.


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    Fitbit UK

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      The Wagon


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      Writer, Director and Comedian
      Head of Partnerships, Marketing