Stitch Fix

  • Alicia Fernandes

This print and digital campaign focused on Stitch Fix's styling and clothing delivery service. I worked on an online article that showcased 4 different looks - work interview, office, festival and a date. I worked with the photographer Laura McCluskey to create fun, flirty gifs showcasing details from the clothing. I also selected 4 close locations for each shot and gif. I art directed on the shoot day, ensuring the flow of the day was quick but fun in order to get the best variety of shot and gifs.

Podcasts and Social media We created podcasts about with dating and life tips with Alesha Dixon as the host. To promote the podcast on social media I created gifs with a fun and quirky design, using bold colours and a typographic treatment. There were 6 podcasts in total with 3 gifs promoting each series. These were produced with a quick turnaround for the client's approval.