Storyboard for Mobile Academy
Marketing and technical leader of the development and launch of a coaching platform, comparable with Airbnb with focused on lifestyle coaching.
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Core competencies:
(1) Market Research & Positioning: value proposition design, use cases, user journey
(2) Product development web and mobile: information architecture and interaction design from storyboard, prototyping, user testing
(3) Market Entry Strategy & Roll Out
(4) Business model design & investor relations: financial modeling, innovation accounting, keynote design, public speaking, investor pitches
(5) Cross-functional team lead of up to 20 people from design and development to media production and external agencies.