A collaborative project to design the identity of a story festival that is targeted to 8-12 year olds in the UK. The festival showcases and explored a huge range of stories for children. This monthly event aims to excite, entertain and enthuse. In addition to the physical festival, StoryCircus will be an online community, as well as a story app for children.
We focused on the target audience of 8-12 year olds, being the transition age from a child to a teenager. We wanted to capture the confident energy and bouncy spirit within them in the brand. We deconstructed the logo to create a visual pattern that can unite the identity across all media, keeping in mind that the brand should also appeal to adults/parents.