Storyteller for Document Studios/Lee Cooper

  • andy thomas

• Writing copy for the creative agency Document Studios in their 2016 campaign for the Lee Cooper jeans brand. They were tasked with telling Lee Cooper’s story from a unique editorial point of view and brought me in as a leading writing on culture and its intersection with fashion/style. • The campaign centered on a limited edition book documenting Lee Cooper’s cultural history. I interviewed French Art Director Jean Paul Goude about his series of TV ads for the brand in the 1980s. The feature helped cement the brand’s sub cultural history as part of its major campaign.