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Lottie Monk

Lottie Monk

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Select a business in Leeds that you feel would benefit from an improved logo design. Create a new logo for the business and an accompanying style guide.
The logo must demonstrate an understanding of accepted logo design conventions, as outlined in the lecture series.
All elements of the logo must be created entirely in vector format, using only industry-standard vector graphics software, such as Adobe Illustrator.
The logo will be assessed on the composition, colour scheme, quality of vector graphics and the application of logo design conventions.
The style guide must contain the final logo design (including a black and white variant), a brand statement (that explains the intent of the new logo) and a series of usage guidelines.
The style guide will be assessed on the composition of the pages, the justification of the new logo through the brand statement and the clarity of the usage guidelines.

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