Style Insider

  • Sophie Fielding
Alongside my business as usual work at Harrods.com, I also worked on their editorial channel Style Insider. My jobs included:
- Create and design imagery daily for articles
- On occasion photograph and direct shoots
- Ensure continuity across the platform
- Make relevant promotions to push traffic

As a new addition to the site (Style Insider launched in March 2014) I was also involved with the concept and creation. Working with the editorial, IT and marketing departments we made sure their requirements were met. I eventually became the main designer and creatively lead the project.