Style Stalking Launch

Club Monaco and Refinary29 join forces to celebrate LFW

To celebrate London Fashion Week 2015, Club Monaco welcomed Refinary29 Editor-in-Chief Christene Barberich and Executive Creative Director Piera Gelardi, to launch their new style guide with an in-store event. Cocktails, cupcakes, and hors d’oeuvres were served as Chelsea Leyland took to the DJ decks, entertaining VIP customers as they shopped alongside celebrity clients including the likes of Whitney Port and Bianca Jagger. With signed copies of Style Stalking being sold as the store buzzed with conversation, it was the perfect balance of business and pleasure.
Responsibilities
Invited influencers to the event, targetting those whose audience were in line with the Club Monaco client profile
Arranged caterers, waiting staff and security
Set up the store; assisted the VM team in adjusting displays to accommodate the volume of guests
Contacted the media to secure coverage
http://www.tatler.com/bystander/events/2015/february/club-monaco-london-fashion-week-party#!/16242/image/1

Team Credits

Affie Noorian

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  • HR Co-Ordinator
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Companies

  • Refinery29

    Refinery29

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    • Digital Media

Project Tags

  • Events
  • Public Relations
  • Celebrity
  • Influencers
  • Social media content