Styling mood boards for UK Female rapper (2017)
I was asked by a record label (cannot name till I received permission) to create a mood board for a female artist who look they were trying to evolve as well as retaining her tomboy style.
Information presented to the team:
Took pictures of tomboy looks that are still feminine
Pair tracksuit bottoms with bralets/crop tops and bodysuits
Look at trends (instagram) at the moment cargo trousers and colour blocking e.g wearing all red from sunglasses to vans
If you're are going for tomboy look use underground brands which are known for the target groupe e.g 21+:
Places + faces
Also try and get exclusives for example celebrity collaborations:
Asap rocky x guess
Lapp brand x Nike
Vlone x Nike
Hairstyles should be simple mature so the outfit is the focus.
Also find a brand that fits well and wear their garments often for example New Gen are always seen in adidas, so that you are associated with a brand/look
Looks are attached below hope they help