Partnering with weekly publication Stylist magazine, we created a suite of print and digital features on how to win at weddings as a guest. From unique hen party destinations to tips on saving money in prep for the big day, we’ve got it covered. And, of course there’s always a Premier Inn nearby to help along the way.
Issue
Find a way to speak to wedding guests and readers with interests in weddings, travel and the royal wedding.
Insight
Coinciding with our 'Big Day Ready' campaign and The Bridesmaid’s Tale TV ad, we have a rich territory to explore the world of the wedding guest. With Premier Inn acting as a facilitator for weddings (for hen party and wedding accommodation, wedding day preparation etc), we needed to find a partner that could reach a female audience who attend several weddings in a year.
Idea
Having the reach to a younger, female-heavy audience, Stylist naturally lent itself to being the perfect partner. Creating an integrated campaign across Stylist’s touchpoints, the campaign provided readers with all the tools they needed to survive wedding season within budget, from city weddings to coastal beach nuptials. Content included ideas for unique hen destinations, wedding day outfits, gift ideas and accommodation.
Impact
Stylist has a combined reach of over 2 million women in the UK.