Subscription Marketing Campaign for New Scientist Magazine

I project managed from idea generation to launch the Q1 2016 subscription campaign for New Scientist Magazine. Working together with the Art team, web developers, internal and external stakeholders we've created an inspirational visual linked to the brand's message. The campaign was launched across a variety of channels: print advertising, inserts in the magazine, social media, PPC, webpush notifications and contributed to promote digital, print and subscription bundles sales worldwide.

Team Credits

Sara Pinotti

  • Message
  • Digital Marketing Manager

Project Tags

  • Subscriptions
  • Marketing Campaign
  • ppc
  • Social Media Marketing
  • digital media
  • magazine
  • science
  • advertising