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Südhang – Corporate site + eshop

Taking the metaphors that wine professionals use to describe the tastes, aromas, textures, etc of a wine as the main navigation metaphor, we created a mobile-first e-commerce and corporate site that showed those metaphoric images while navigating. The site followed a brand strategy of pioneering experimental creativity that broke the rules of the traditional Swiss wine industry.

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Project Tags

  • Wine Label
  • switzerland
  • Digital
  • Branding
  • UX
  • Copywriting
  • UI
  • Development
  • corporate identity
  • Creative

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