Süss Cake Studio

  • Alexandra Lunn
  • Jonathan Stewart

“I saw the chance to work with Alexandra Lunn Studio in giving my brand the meaning it deserves and to create a branding package that would be sustainable for my company, and an identity that I could always relate to and rely on. I am delighted with the outcome.” – Julia Aden Süss Cake Studio specialise in curating natural desserts, wedding cakes and bespoke celebration cakes for private and company events. Founder Julia came to us when she needed a brand identity but didn’t know where to start. She wanted a clean and contemporary identity, posing the challenge to reimagine the idea of sweetness and the associations that it brings. All too often, ‘sweet’ is a word associated with the unhealthy eating of a guilty snack. We wanted to change that through the brand identity for SÜSS and rethink the word sweetness being associated with something soft and cutesy to something with more bite. The brief was to develop cohesiveness in the message, imagery, brand perception, visual identity, marketing materials and website design. SÜSS is a brand that satisfies customers who are looking to indulge without being guilty of what they’re eating. Julia needed an attention-grabbing brand and instantly recognisable, but it also had to be professional enough to reflect her new approach to an online cake studio. Our challenge was to protest against existing identities surrounding cakes and sweets.