Suggested Social Assets for Pink Floyd's 'The Division Bell' re-release.
INTERACTIVE INSTAGRAM/SNAPCHAT FILTER:
Interactive Instagram/Snapchat filter of the two facial profiles from the album artwork. The filter allows the user to become part of the artwork, going back to Storm Thorgerson’s original idea of it being down to the viewer to decide whether or not the artwork is of two faces communicating or if it’s just one.
Audio from the Grammy Award winning track from ‘Marooned’ will be playing in the background, introducing new listeners to the band as well as allowing current fans to fall in love with the song all over again.
4 PAGE INSTAZINE:
4 Page Instagram ‘zine’ to showcase the vinyl using primarily blue imagery, again from the ‘High Hopes’ video to remain consistent with the videos used across the other socials. The user must scroll along the pages on the Instagram post to view what makes up one seamless image.
The band have amassed a hugely dedicated fanbase over the years, many of whom have created fanzines and sites to share their appreciation, and so this asset is a nod to the traditional fanzine as well as a means of engaging with a younger audience on the platform.