By analyzing the graphic collection catalog, I realized the potential of art production that was not explored by other channels, such as: internet and television. From this insight, it was proposed to Renner, the creation of a new commercial film format, making use of all the beautiful locations and productions beyond the simple, common photographs that are use to sell cloths. The result became a market trend and months later, after the first film was aired every segment competitor began to copy the same format we did with Renner.