We were called to participate in a competition for new summer campaign for Stoke brand. A simple demand for creating another visual of life style was transformed into a unique opportunity to re-position the brand in the market by adding new aspirational values and raising its status with its consumers. We dared proposing a re-engineering of the communication budget by absorbing a larger package of developments, vs a simpler, dynamic and planned photographic production structure. The result, was a campaign produced at the French Riviera: Cannes, St.Tropez, Nice and Monaco, with the same budget of last season which was made in Brazil.