Sunder is a new magazine for iPad, targeting an 18-35yo culture-vulture demographic. Taking the definition of Sunder - to separate; part; divide; sever - I developed a masthead that is strong yet divided, that would allow breathing space for photography and full-page taking advantage of the iPad ratio and functionality. As an iPad magazine with a tech-wavy audience, it was important to take advantage of the technology to deliver an enhanced experience of the editorial. Each article has it's own defined style and colour-pallette relevant to the content. [student brief]