Surface – Minimalist branding for a design-led music speaker

Surface is a limited edition bluetooth wall-mounted speaker developed at design studio Room One. Bridging the worlds of art and technology, Surface seeks to find a new area in sound design. Using two transducers, vibrations pass through the bent wood, and the entire material transmits sound. We developed a visual identity and look & feel for this new innovative product. Focusing on its visual and sculptural qualities, the visual identity was simple and clear, centred around the colour and materiality of the product. As part of the branding process, we directed a product photoshoot, created a set of minimalist illustrations and an animation explaining the technology behind Surface. To coincide with its presence at Clerkenwell Design Week 2017 we launched an ephemeral online shop alongside a social media campaign focused on Surface's process and research methods.