Surprise

  • Hannah Young

This project takes you on a journey of questioning and defining creativity. It challenges the perspectives of traditional artwork as the only output of creativity and suggests a new outlook on the subject. It sets out to breakdown the stigma towards 'creatives' and allows the opportunity for everyone to step into creative thinking. The outcome offers a food delivery box service with a twist. Surprise sets to encourage creative cooking by providing its customers with a single surprise ingredient, something not typically found on the supermarket shelves, but something you've most likely eaten. The box offers difficulty stages, depending on how big a challenge you want to set yourself.

Advertisement for Surprise places the outcome of ones cooking in the same state/form as traditional outcomes of creativity (artwork like paintings). It communicates the message that frames on a wall are not always what creativity looks like, and through Surprise it can look like this, your home cooked and well experimented meal.