Sustainable Luxury Fashion Marketplace *Cutso.co*

  • Dave Fairbairn

A sustainable fashion marketplace tackling waste in the industry by leveraging technology to determine demand before producing supply. Conscious consumers are increasingly unwilling to turn a blind eye to the negative impact fashion brands are having on the planet. In 2018, a well known British luxury brand made headlines for burning £28m worth of unsold stock. Overstock is an industry wide problem caused by pushing products to market based on best guesses and forecasts. With just in time manufacturing soon to be economically viable, the Cutso marketplace leverages technology to understand demand before producing supply. Starting with conscience soothing boutique printed shirts; Designed by the crowd. Cut & sewn in Nothern Italy. #DemandBeforeSupply #ConsciousConsumption #EcoFashionTech #SustainableFashionTech #CrowdDesign