The italian luxury brand Sutor Mantellassi makes bespoke shoes that are legendary in the feet of many Hollywood stars of the past and leading figures of today.
Inspired by Fellini, Mollino, Mastroianni and the like, the new communication is a mixture of classic male elegance with surreal quirkiness, nostalgia with a contemporary take. Cinematography is a big part of the new approach from media to setting to aesthetics and format.
Working with three content layers, the man from head to toes, we are focusing on providing branded content and using online presence as the main communication platform.
Their website was the first step in relaunch squeezed out in 3 intense weeks for both design & development by a team of two - me and the programmer. Photography by Marcus Gaab.
A project for & with the Gaabs 2014