SUTSU: NATURALLY INSPIRED, Fashion Promo
Producer
In August 2013, I approached progressive street wear brand SUTSU to create a promo that would combine SUTSU’s eco-conscious ethos with urban sports fashion.
This was an exciting project for us, as we are big extreme sports fans and were thrilled at the chance of diversifying the portfolio with a new project. So, after meeting up with the founder of SUTSU, Jon Wallhouse, I knew we had to create a visual journey set against the backdrop of a range of different landscapes, from natural to urban, all the while encapsulating SUTSU’s lifestyle brand ethos.
The end product was an energy-filled 90-second promo that boosted the brand’s already vivid image and resulted in us asking ourselves: is work supposed to be this much fun?