Švyturys Brewery | Basketball campaign (digital)

  • Patricija And
Švyturys beer is the official sponsor of the national Lithuanian basketball team. Every year, when they play in a European championship or the Olympics, Švyturys launches a campaign, which proves the unity of the country, that not only the players wait for the matches, but also the whole country. Basketball unites us. As some liek to say in Lithuania.
In 2016, we did a digital campaign of four videos, promoting them on youtube, facebook and web page in which we wanted to show our players not only as Lithuanian heroes, but as people, playing basketball for their living, with their problems and worries.
This idea came of a difficulty that we had each player only for 30 minutes in an unpredictaed time of a day.
I was an Art Director of this projects. Behind the idea, concept, shootings and editting.